The Miconex and Chambers Ireland partnership comes as ‘shop local’ sentiment continues to rise in prominence in the country. Over €17.4m of sales were achieved across the Town & City Gift Cards Irish network in 2025, as both consumer and corporate audiences move to local Gift Cards for gifts and rewards.
Miconex introduced four new Town & City Gift Card initiatives in Ireland in 2025 as Irish towns and cities increasingly look for modern alternatives to high administration, high risk paper gift vouchers.
In April 2025, Mullingar Chamber upgraded their paper gift vouchers to a high-tech physical and digital Gift Card alongside Miconex. Dungarvan & West Waterford Chamber were the most recent Chamber that made the transition from paper to a modern program with Miconex in November 2025.
The Town & City Gift Cards network is rapidly growing across Ireland. Mastercard backed, the multi-store Gift Cards can be spent with big brands and independent businesses, in person, driving footfall and diverting spend back to local high streets.
As part of the Miconex and Chambers Ireland partnership, the Town & City Gift Cards initiative is the partner local Gift Card program for Chambers Ireland members.
Ian Talbot, Chief Executive at Chambers Ireland, said: “By partnering with Miconex and the Town & City Gift Cards initiative to members, Chambers Ireland is championing local shopping across Ireland, supporting its members to capitalise on the increased demand for Gift Cards and convert ‘shop local’ sentiment across consumer and corporate audiences into increased local spend with their own locally branded program.”
Miconex is a leading provider of shop local initiatives globally, with 200 programs around the world and €79m in local spend delivered.
Colin Munro, CEO of Miconex said: “In our 2025 research, 98% of people said support for local was important and 82% said supporting local has become more important to them over the past 12 months. The Town & City Gift Cards concept is a tried and tested, rapidly expanding network that enables places to introduce their own branded Gift Card, or evolve their paper program to a high-tech physical and digital Gift Card. We look forward to bringing the initiative to even more counties across Ireland in 2026.”
Mark Cunningham is the business development manager for Miconex Ireland and commented: “The Town & City Gift Cards concept offers many benefits for Irish towns and cities, from supported setup and launch to industry leading support that minimises administration and maximises return. Chambers Ireland has championed businesses for centuries and by partnering with Town & City Gift Cards, they’re driving ‘shop local’ in Ireland, helping local economies right across Ireland to thrive.”