--- title: Shop, dine and play with new Downtown Westfield Gift Card description: Announcing the new Downtown Westfield Gift Card, our latest Downtown Gift Card in the USA, delivered alongside EML. image: https://mi-cnx.com/hubfs/The%20new%20Downtown%20Westfield%20Gift%20Card%20has%20gone%20live.jpg --- [![MiconexLogo](https://mi-cnx.com/hubfs/MiconexLogo.png)](https://mi-cnx.com) - Gift Cards - [UK Gift Cards](https://mi-cnx.com/uk-gift-cards) - [Ireland Gift Cards](https://mi-cnx.com/ireland-gift-cards) - [Canada Gift Cards](https://mi-cnx.com/canada-gift-cards) - [US Gift Cards](https://mi-cnx.com/usa-gift-cards) - [Scotland Loves Local](https://mi-cnx.com/scotland-loves-local) - [About Us](https://mi-cnx.com/about-miconex) - Case Studies - [UK Client Case Studies](https://mi-cnx.com/casestudies-uk) - [Ireland Client Case Studies](https://mi-cnx.com/casestudies-ireland) - [Canada Client Case Studies](https://mi-cnx.com/casestudies-canada) - [USA Client Case Studies](https://mi-cnx.com/casestudies-usa) - [Latest News](https://mi-cnx.com/news) - [Contact](https://mi-cnx.com/contact-us) - [Resources](https://mi-cnx.com/resources) - [White Paper UK](https://mi-cnx.com/ukwhitepaper) - [White Paper Ireland](https://mi-cnx.com/irelandwhitepaper) - [White Paper Scotland Loves Local](https://mi-cnx.com/scotlandwhitepaper) - [White Paper Canada](https://mi-cnx.com/canadawhitepaper) - [White Paper USA](https://mi-cnx.com/usawhitepaper) Miconex IE # Shop, dine and play with new Downtown Westfield Gift Card Announcing the new Downtown Westfield Gift Card, our latest Downtown Gift Card in the USA, delivered alongside EML. [Kelly Topping](https://mi-cnx.com/news/author/kelly-topping) Jan 20, 2026 --- Downtown Westfield Corporation has launched a new Downtown Westfield Gift Card, offering both physical and digital options to experience local restaurants, boutiques, cafés, and venues in Westfield, New Jersey, with one convenient card. The Gift Card features a snapshot of downtown Westfield and *shop local* messaging. The card can be purchased online with a personalized gift message and delivered digitally or by mail, or purchased in person at the DWC office on Elm Street. It can be redeemed at multiple participating downtown merchants. The physical Westfield Gift Card is simple to use - just present it at checkout. A QR code on the back of the card can be used to check the balance on the card. A digital version is also available which can be added to digital wallets using a Love Local app, enabling the recipient to ‘tap to pay’ with local businesses. The new physical and digital Westfield Gift Card is a replacement to the previous digital only system. **Daniel Taugher, Executive Director at DWC said:** “Westfield is one of the friendliest towns in New Jersey. It’s walkable, safe and welcoming and a central location for not only residents but people from surrounding towns and cities too. We have many events downtown and a diverse range of businesses, from restaurants to boutiques and services, and both major brands and locally owned businesses. “The beauty of the new Westfield Gift Card is that it captures the uniqueness of the town in a single, easy to use card. It makes a really great gift. We’ll be using the card in our events like our popular Miracle on Elm Street, and it will be ideal for organizations to use as rewards and incentives for their clients, customers and employees. We’re really excited to launch our new Gift Card for Westfield.” Kirshenbaum Baking Co. is a participating business. **Jeff Kirshenbaum from Kirshenbaum Baking Co. said:** “I love the idea of a Gift Card that I can give to friends or neighbors and they can use it at any shop downtown, not just ours. Any way we can help promote Westfield and its wide range of businesses ultimately helps our business too! This is also the perfect gift idea for people new to town who want to explore on their own." Another business which accepts the Westfield Gift Card is Terrace Plant Shop. **Ben Montez from Terrace Plant Shop said:** “There’s something meaningful about a physical card you can hold onto and use as you explore downtown. Shoppers can pick up a plant or a gift at Terrace Plant Shop, and then use the same card at dozens of other stores and restaurants. The variety and ease of the program make it a great addition to the Westfield experience.” The Westfield Gift Card is part of the Downtown Gift Card concept from fintech Miconex in association with payments technology solutions provider EML Payments. This partnership brings Westfield into a proven global network of successful shop-local Gift Card programs. The Westfield Gift Card is issued by Pathward®, N.A., Member FDIC. Funds do not expire, are non-reloadable, and have no cash access. For Cardholder Agreement or Customer Service: www.getmybalance.com or 1-833-558-1088. [Miconex IE](https://mi-cnx.com/news/tag/miconex-ie) [Miconex US](https://mi-cnx.com/news/tag/miconex-us) ## Similar posts Miconex US ### [It’s all ‘happening now’ in Downtown Oshkosh as it unveils new Gift Card](https://mi-cnx.com/news/its-all-happening-now-in-downtown-oshkosh-as-it-unveils-new-gift-card) Downtown Oshkosh has welcomed a brand new Gift Card for recipients to shop, dine and explore downtown. Kelly Topping Dec 1, 2025 Case Studies ### [5 years of gift card sales in 1 month: Downtown Dollars, The Boro Gift Card](https://mi-cnx.com/news/5-years-of-gift-card-sales-in-1-month-downtown-dollars-the-boro-gift-card) 5 years of gift card sales in 1 month: Downtown Dollars, The Boro Gift Card Downtown Dollars, the Boro Gift Card launched on the 9th December 2020 in... Kelly Topping Nov 12, 2021 Case Studies ### [The Downtown Dollars Promotional Gift Card](https://mi-cnx.com/news/the-downtown-dollars-promotional-card) Following the $400,000 success of the Downtown Dollars Gift Card, Downtown London BIA introduced a promotional version of their Gift Card in 2023. Kelly Topping Nov 2, 2023 ### Get notified on the latest Miconex News Be the first to know about new case studies and Miconex news. 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