--- title: ‘Shop local’ rewards are on the cards for employees thanks to new partnership description: A new partnership between Town & City Gift Cards and global gift card network Tillo is bringing the power of local to leading corporate reward and recognition platforms. image: https://mi-cnx.com/hubfs/Blog%20image-1.png --- [![MiconexLogo](https://mi-cnx.com/hubfs/MiconexLogo.png)](https://mi-cnx.com) - Gift Cards - [UK Gift Cards](https://mi-cnx.com/uk-gift-cards) - [Ireland Gift Cards](https://mi-cnx.com/ireland-gift-cards) - [Canada Gift Cards](https://mi-cnx.com/canada-gift-cards) - [US Gift Cards](https://mi-cnx.com/usa-gift-cards) - [Scotland Loves Local](https://mi-cnx.com/scotland-loves-local) - [About Us](https://mi-cnx.com/about-miconex) - Case Studies - [UK Client Case Studies](https://mi-cnx.com/casestudies-uk) - [Ireland Client Case Studies](https://mi-cnx.com/casestudies-ireland) - [Canada Client Case Studies](https://mi-cnx.com/casestudies-canada) - [USA Client Case Studies](https://mi-cnx.com/casestudies-usa) - [Latest News](https://mi-cnx.com/news) - [Contact](https://mi-cnx.com/contact-us) - [Resources](https://mi-cnx.com/resources) - [White Paper UK](https://mi-cnx.com/ukwhitepaper) - [White Paper Ireland](https://mi-cnx.com/irelandwhitepaper) - [White Paper Scotland Loves Local](https://mi-cnx.com/scotlandwhitepaper) - [White Paper Canada](https://mi-cnx.com/canadawhitepaper) - [White Paper USA](https://mi-cnx.com/usawhitepaper) Miconex IE # ‘Shop local’ rewards are on the cards for employees thanks to new partnership A new partnership between Town & City Gift Cards and global gift card network Tillo is bringing the power of local to leading corporate reward and recognition platforms. [Kelly Topping](https://mi-cnx.com/news/author/kelly-topping) Jun 18, 2026 --- A new partnership between Town & City Gift Cards and global Gift Card network Tillo is bringing the power of local to leading corporate reward and recognition platforms. Organisations can now access 75 digital Town & City Gift Cards for major cities, tourist hotspots and vibrant towns across the UK and Ireland through reward platforms including Perkbox and Voucherline. Delivered by fintech Miconex, Town & City Gift Cards can be spent with big brands and independent businesses in the town or city the card is branded to, locking spend into local communities and driving a ‘shop local’ ethos. Miconex announced over £24m in local Gift Card sales across its network in 2025, an increase of 60% on 2024 as shoppers make the move to local Gift Cards to show support for local businesses. Corporate sales were a key driver of Gift Card sales in 2025 for Miconex, primarily organisations purchasing local Gift Cards for their employees. 2025 Miconex research found that 82% of organisations said supporting local has become more important to them while the GCVA found almost a third of UK consumers purchase Gift Cards to funnel support to local companies. All in one reward and benefits platform Perkbox is one of the first platforms to offer Town & City Gift Cards to its users, which includes over 7,500 organisations. **Heather Peebles, commercial director – Perks, at Perkbox said:** “We’re really excited to be working with Town & City Gift Cards. They’re a fantastic addition to our Perks catalogue and will really strengthen our local discount provision for clients and prospects. Most importantly, it means our employee members can save more with the businesses closest to them, on the go and right where they need it most.” Voucherline is another provider offering Town & City Gift Cards across its platforms, which include Voucherline Corporate and Reward Panda. **Kim Purdie, head of marketing at Voucherline said:** “We’re delighted to welcome Town & City Gift Cards to both our Voucherline Corporate and Reward Panda platforms. We know organisations are increasingly looking for reward options that feel meaningful, flexible and relevant to their employees, and Town & City Gift Cards offer a fantastic way to combine employee choice with support for local communities. We’re excited to offer clients another innovative gifting and reward solution that delivers real value to both recipients and local businesses.” **David O’Neil, chief customer and growth officer at Miconex, said: “**Before now, it was Gift Cards for national brands that dominated reward and recognition platforms. This has all changed thanks to our partnership with Tillo, bringing the power of Town & City Gift Cards, a card that can be spent with all kinds of amazing local businesses – including the big brands you know and the local businesses you love – to leading reward and recognition platforms. “Town & City Gift Cards, with their unique blend of unbeatable local choice with unrivalled support for local offers something new to corporate and consumer platforms, allowing people to give and receive gifts with meaning and purpose, not just another Gift Card.” Tillo is an award-winning digital Gift Card network connecting brands to a global network of buyers and reward providers. **Katie Cannon, chief brand partnerships officer, Tillo added:** “At Tillo, our mission is to connect the right rewards with the right people, and this partnership with Miconex is a perfect example of that in action. “Town & City Gift Cards bring something genuinely distinctive to the reward and recognition space - the ability to give employees a gift that's rooted in their own community, supporting local businesses they know and love. As the demand for more purposeful, values-driven rewards continues to grow, we're proud to be the network that makes it possible for platforms like Perkbox and Voucherline to offer something that truly resonates.” [Miconex IE](https://mi-cnx.com/news/tag/miconex-ie) [Miconex UK](https://mi-cnx.com/news/tag/miconex-uk) ## Similar posts Miconex IE ### [Donegal Town eyes next stage of ‘shop local’ growth](https://mi-cnx.com/news/donegal-town-eyes-next-phase-of-shop-local-growth) The Donegal Town Business Focus Group say their new gift card is vital to stop money earmarked for Donegal leaving the town. Merchants in the town... Kelly Topping Nov 27, 2024 Miconex UK ### [THE YORK GIFT CARD HAS REACHED A MILESTONE £200,000 OF GIFT CARDS SOLD, WITH CITY RESTAURANTS, CAFÉS AND EATERIES AMONGST THE MOST POPULAR PLACES FOR PEOPLE TO SPEND THEIR CARDS](https://mi-cnx.com/news/york-gift-card-milestone) City businesses reap the rewards of York Gift Card. The York Gift card has reached the milestone of £200,000 of Gift Cards sold, with City... Kelly Topping Jun 6, 2023 Miconex US ### [Exciting updates for the popular Downtown Boulder Gift Card program–including a new digital offering](https://mi-cnx.com/news/exciting-updates-for-the-popular-downtown-boulder-gift-card-program-including-a-new-digital-offering) A new version of the Downtown Boulder Gift Card with enhanced features is now available to encourage even more support for shopping and dining... Kelly Topping Oct 2, 2025 ### Get notified on the latest Miconex News Be the first to know about new case studies and Miconex news. 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