About us

Miconex’s mission is simple: providing communities with a tangible means to retain spend in their local area by diverting spend back into local businesses of all types and sizes, helping people to explore the places where they live and work, and positively connect with their community.

With Miconex, local and loyal shopping becomes not only easy for customers, but desirable, contributing to the evolution of high streets and downtowns around the world. 

Unlike competitors in the gift card industry, Miconex’s technology is place specific and backed by an experienced implementation team, with full technical program setup, fully managed fulfilment service and an industry leading client success program. 

Over 12,000 businesses are part of Miconex’s multi-award winning Town & City Gift Card programs in the UK and Ireland and Downtown Gift Card programs in Canada and the USA, with over £30 million spent in local businesses to date. 

In 2022, Miconex leveraged its Town & City Gift Card technology to launch the UK’s first Night Out Gift Card, enabling places to reinvent our tried and tested technology with a product that gives customers choice and inspiration for their nights out, drives footfall for the night time economy and provides support for a wide array of after 5pm businesses.

In June 2021, the Scottish government backed the Town & City Gift Card system with the launch of a new Scotland Loves Local Gift Card for every local authority in Scotland. The trailblazing Scotland Loves Local Gift Card is helping to support communities across the country, positively impacting people, places and businesses. In 2022, Miconex facilitated the distribution of £12 million of Scottish Government LACER Funding to low income households across Scotland using the Scotland Loves Local Gift Card, supporting people through the cost of living crisis and stimulating business activity. 

Miconex introduced its digital gifting product – the first of its kind in the UK – in 2021. Cards work through the Mastercard network and digital wallet services such as Apple Pay, facilitated by our Love Local app. Recipients can add the e-card balance to their digital wallet, view participating businesses, see their balance and spend online or in-store using their phone or smart watch. Growing steadily in 2022 and 2023, over 35 places in the UK and Ireland now have their own Miconex digital gift card.

Town & City Gift Cards, Downtown Gift Cards and Scotland Loves Local Gift Cards are popular for employee incentives and rewards, used by a diverse range of organisations for a diverse range of use cases. From rewarding staff and volunteers, to incentivising customers, supporting service users to driving recruitment and retention, Miconex facilitates corporate sales through its corporate website.

Miconex’s digital loyalty scheme Mi Rewards, created alongside loyalty platform Stampfeet, originated in Perth in 2018. Mi Rewards is a payment card linked loyalty scheme with customers receiving rewards when they use linked debit or credit cards in participating local businesses in their town or city. 

As one of the fastest growing Scottish fintechs, Miconex continues to innovate with its game-changing local economy boosting technology around the world. Keep up to date with our journey on our news page, including our statement of intent to net zero.


Meet our Directors

Colin Munro

Managing Director

Leigh Brown


David ONeill

Client Success Director

Tony Fasson


 Alasdair McGill

Finance Director

Meet our team

Sarah Parson

Office Manager

Julie Mitchell

Finance Manager

Ria Beeson

Business Development Manager

Louisa Baine

Implementation Manager 

Nicole Soave


Anna Taylor

Senior Account Manager

Helen Kathuria

Account Manager

Cat McKay

Account Manager

Alex McCrindle

Account Manager

Samantha Scott

Account Manager

Alan Williamson

E-commerce Manager