Local Spend, Delivered

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Miconex’s Town & City Gift Card program is a tried and tested local currency program active in over 200 places across Ireland, the UK and North America.

The key to the success of our program is the use of the Mastercard Network. We connect together businesses from all sectors, creating the ultimate multi-store gift card. 

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Convert 'shop local' demand into increased local spend

Why introduce a town & city gift card program?

Towns and cities around Ireland are capitalising on the ‘shop local’ opportunity and diverting online spend back into their local economies with Town & City Gift Cards. Support for local has never been stronger, with both consumers and organisations. Consumers realise that support for local keeps the businesses they love open, and their town or city thriving. And organisations understand that choosing local enables them to take an active role in the success of their community. The shop local movement is happening right now. And a Town & City Gift Card program helps to convert this sentiment into increased local spend.

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“In the past, I’ve had other multi-store gift cards but they’re a bit niche because it’s just the big stores. I like Town & City Gift Cards because they have the little independent businesses too. I like the variety that it offers the recipient, they can choose where to spend it, and spend a bit here and there.”Consumer

“Our staff used their Drogheda Gift Card for all kinds of things. The diversity of the businesses where the gift card could be spent was appreciated and utilised by our staff. As an organisation, it makes sense for us to reward our employees with a gift card thanks to the small benefit exemption scheme, which allows us to give staff up to €1,000 tax free each year as a gift card. If we gave €1,000 cash, it would cost us €1,000 as an organisation but the employee would only receive €550. With the gift card, employees receive the full amount.”

“When the Lakes Gift Card was introduced it made it so much easier to support local businesses. I think it’s the greatest program and I felt happier giving the Lakes Gift Cards to staff than any of the previous methods I’ve used. Staff were happy with the Lakes Gift Card. One gift card is much easier for them than carrying around lots of paper vouchers, which they might leave at home and not have when they need them. It’s far easier to put a Lakes Gift Card in a purse or wallet and use it as it’s needed like a debit card.”

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Over 200 Towns & Cities already have their own gift card program supported by Miconex and Over 20,000 businesses are benefitting.

Complete details to find out more:

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Powered by Mastercard. Easy for businesses. Loved by Customers.

With your own local gift card, you can make loving local easy and desirable, provide measurable support for your business community, and keep money locked into your area. And, as Town & City Gift Cards work through the Mastercard network, merchants don’t need any additional equipment or training to take part.

Over 200 Towns & Cities already have their own gift card program supported by Miconex. 

Request a Brochure to find out more:


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how it works: 

A Town & City Gift Card is a prepaid Mastercard which can be spent at registered businesses only. Both national brands and independent businesses can easily accept Town & City Gift Cards with no additional equipment required. Cards are issued as either physical cards, or digital cards which can be spent using Google and Apple wallets.

How to create your own Town & City Gift Card

Backed by our experienced implementation team, we'll support you to introduce your program:

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Design your Gift Card to reflect your brand and place
Register businesses using a simple one time process
Set up online and in person sales channels

Hear from those that have successfully implemented their own Town & City Gift Card program

The Town & City Gift Cards network is a supportive environment where we celebrate growth and success so we can positively impact our towns and cities.

If you want to speak to a Town & City Gift Cards client who has been where you are now, let us know, we’ll be happy to connect you.

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hear about the impact of the Lakes Gift Card from Total Health Pharmacy

Read about the success of the Love Drogheda Gift Card in this interview with Trevor Connolly, CEO of Drogheda BID

"The best thing we’ve done in our town is The Carndonagh Gift Card"

Hear about the success of the Lakes Gift Card in this case study interview with Pat Donnellan

Why work with Miconex?

Miconex is the global leader in local gift card programs for a reason. Our experienced and dedicated team will work with you to convert demand for shop local into increased local spend.

We’ll show you how you can minimise administration and maximise return for your business community with our proven, multi-award winning Town & City Gift Card program.

Request a Brochure and Summary Implementation Plan
Book a meeting with a member of our team