Local Spend, Delivered

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The Town & City Gift Card program is proven to drive tangible, measurable spend, uniting businesses of all types and sizes behind one unbeatable consumer product.

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Powered by Mastercard. Easy for businesses. Loved by Customers.

With your own local gift card, you can make loving local easy and desirable, provide measurable support for your business community, and keep money locked into your area. And, as Town & City Gift Cards work through the Mastercard network, merchants don’t need any additional equipment or training to take part.

Over 200 Towns & Cities already have their own gift card program supported by Miconex. 

Request a Brochure to find out more:
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Powered by Mastercard. Easy for businesses. Loved by Customers.

With your own local gift card, you can make loving local easy and desirable, provide measurable support for your business community, and keep money locked into your area. And, as Town & City Gift Cards work through the Mastercard network, merchants don’t need any additional equipment or training to take part.

Over 200 Towns & Cities already have their own gift card program supported by Miconex. 

Request a Brochure to find out more:

 
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Measurable impact and increasing value over time.

Driving footfall is key to helping towns and cities to thrive. But rather than initiatives and events that are focused on short term results, the Town & City Gift Cards program is proven to drive spend that grows every year - delivering a 14x ROI over 3 years.

With a Town & City Gift Card program, places can create a product which can compete in the growing gift card market, with online marketplaces like Amazon, and divert money back onto our high streets.

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The Ultimate Multi-Store Gift Card: Why Consumers and Employers Love Town & City Gift Cards.

In 2022, over 90% of consumers said they’re keen to support local, and 67% said they’d prefer a multi-store gift card to single retailer alternatives. Town & City Gift Cards wrap up support for local and unbeatable local choice into the ultimate multi-store gift card.

And employers are keen to support local too, with 84% of organisations saying support for local is a factor when choosing rewards and incentives. Town & City Gift Cards are a way for organisations to make a tangible difference locally, giving staff, customers and volunteers with diverse wants and needs a flexible reward they will really appreciate.

“In the past, I’ve had other multi-store gift cards but they’re a bit niche because it’s just the big stores. I like Town & City Gift Cards because they have the little independent businesses too. I like the variety that it offers the recipient, they can choose where to spend it, and spend a bit here and there.”

Purchasing the Love Bristol Gift Card for a friend Sarah Brown

“Previously, we’ve used John Lewis vouchers. Now, we often use our local Town & City Gift Card for Christmas rewards, and to thank staff upon leaving Shell. It has been a really appreciated gift for our team that caters for a variety of ages and interests.”

Real Estate Operations Manager at Shell Julie Barlow

“Student Unions and education providers are increasingly looking for alternatives to Amazon, stopping back from consumerism to more local options. My advice would be to make the move, and give back to your community with your local Town & City Gift Card.”

University of Leicester Students’ Union Rhiannon Jenkins

Ask any business what they want and new customers walking through the door with money to spend is going to be top of the list.

With Town & City Gift Cards, 50% of customers take the chance to visit a business for the first time and 50% of those go on to become regular customers. And, as well as bringing new customers through the door, people typically spend 65% more on top of the gift card value.

Working through the Mastercard system, Town & City Gift Cards drive footfall and spend to local businesses. High street brands to indies, Town & City Gift Cards can be accepted by all types of local businesses across a range of sectors with no costs to register, no extra equipment required and no additional transactional fees.

Hear how Town & City Gift Cards have benefited a variety of business types:

DEPARTMENT STORE

Case Study 

CAFE

Case Study 

GARDEN CENTRE

Case Study 

RETAIL 

Case Study 

How we work with you to deliver success

Miconex’s technology is backed by an experienced implementation team, with full technical program setup, materials and support. Our industry leading client success program will connect you with other programs, sharing best practice and helping you to quickly grow your gift card sales and deliver local spend. When you’re ready to introduce your own gift card program, we’re here to support you every step of the way.

The Town & City Gift Cards website enables you to promote your gift card to customers across the world and our fully-managed service means that Miconex staff look after order fulfilment and customer service for individuals and employers. We also provide additional sales channel options such as LoadThisCard, local sales points and self-service kiosks.

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Retaining Spend Locally

On demand reporting helps you to measure success and see how gift cards are being spent across your business network. Through data, you can demonstrate exactly how much money is being retained locally, supporting your local businesses and strengthening your local economy.

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Discover how a Town & City Gift Card program can allow you to showcase your community, making loving local easy and desirable, providing measurable support for your business community, and keeping money locked into your area.

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