Local Spend, Delivered

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Miconex’s Town & City Gift Card program is a tried and tested local currency program active in over 200 places across the UK, Ireland and North America.

The key to the success of our program is the use of the Mastercard Network. We connect together businesses from all sectors, creating the ultimate multi-store gift card. 

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Convert 'shop local' demand into increased local spend

Why introduce a town & city gift card program?

Towns and cities around the UK are capitalising on the ‘shop local’ opportunity and diverting online spend back into their local economies with Town & City Gift Cards. Support for local has never been stronger, with both consumers and organisations. Consumers realise that support for local keeps the businesses they love open, and their town or city thriving. And organisations understand that choosing local enables them to take an active role in the success of their community. The shop local movement is happening right now. And a Town & City Gift Card program helps to convert this sentiment into increased local spend.

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“In the past, I’ve had other multi-store gift cards but they’re a bit niche because it’s just the big stores. I like Town & City Gift Cards because they have the little independent businesses too. I like the variety that it offers the recipient, they can choose where to spend it, and spend a bit here and there.”

Purchasing the Love Bristol Gift Card for a friend Sarah Brown

“Previously, we’ve used John Lewis vouchers. Now, we often use our local Town & City Gift Card for Christmas rewards, and to thank staff upon leaving Shell. It has been a really appreciated gift for our team that caters for a variety of ages and interests.”

Real Estate Operations Manager at Shell Julie Barlow

“Student Unions and education providers are increasingly looking for alternatives to Amazon, stopping back from consumerism to more local options. My advice would be to make the move, and give back to your community with your local Town & City Gift Card.”

University of Leicester Students’ Union Rhiannon Jenkins

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Over 200 Towns & Cities already have their own gift card program supported by Miconex and Over 20,000 businesses are benefitting.

Complete details to find out more:
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Powered by Mastercard. Easy for businesses. Loved by Customers.

With your own local gift card, you can make loving local easy and desirable, provide measurable support for your business community, and keep money locked into your area. And, as Town & City Gift Cards work through the Mastercard network, merchants don’t need any additional equipment or training to take part.

Over 200 Towns & Cities already have their own gift card program supported by Miconex. 

Request a Brochure to find out more:

 
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Bath
Mid Ulster
Ballymena
Arran
Malmesbury
Worthing
Bournemouth
Watford
Shawlands
Hereford
Aberdeen
West End Glasgow
Belfast
Middlesbrough
Salisbury
Glasgow
Camberley
barnsley
Preston
Swansea

how it works: 

A Town & City Gift Card is a prepaid Mastercard which can be spent at registered businesses only. Both national brands and independent businesses can easily accept Town & City Gift Cards with no additional equipment required. Cards are issued as either physical cards, or digital cards which can be spent using Google and Apple wallets.

How to create your own Town & City Gift Card

Backed by our experienced implementation team, we'll support you to introduce your program:

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Design your Gift Card to reflect your brand and place
Register businesses using a simple one time process
Set up online and in person sales channels
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Hear from those that have successfully implemented their own Town & City Gift Card program

The Town & City Gift Cards network is a supportive environment where we celebrate growth and success so we can positively impact our towns and cities.

If you want to speak to a Town & City Gift Cards client who has been where you are now, let us know, we’ll be happy to connect you.

Case Study- Wire frame (1)

HOW ABERDEEN BECAME THE N0.1 LOCAL GIFT CARD IN THE UK

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Case Study- Wire frame

HOW SUNDERLAND BID DELIVERED £260K LOCAL SPEND

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Case Study- Wire frame (2)

HOW ENNISKILLEN ACHIEVED £850,000 IN GIFT CARD SALES

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Why work with Miconex?

Miconex is the global leader in local gift card programs for a reason. Our experienced and dedicated team will work with you to convert demand for shop local into increased local spend.


We’ll show you how you can minimise administration and maximise return for your business community with our proven, multi-award winning Town & City Gift Card program.

Request a Brochure and Summary Implementation Plan
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