Local Spend, Delivered

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The Downtown Gift Card program is proven to drive tangible, measurable spend, uniting businesses of all types and sizes behind one unbeatable consumer product.

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Powered by Visa. Easy for businesses. Loved by Customers.

With your own local gift card, you can make loving local easy and desirable, provide measurable support for your business community, and keep money locked into your area. And, as Downtown Gift Cards work through the Visa network, merchants don’t need any additional equipment or training to take part.

Over 200 Towns & Cities already have their own gift card program supported by Miconex. 

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Powered by Mastercard. Easy for businesses. Loved by Customers.

With your own local gift card, you can make loving local easy and desirable, provide measurable support for your business community, and keep money locked into your area. And, as Town & City Gift Cards work through the Mastercard network, merchants don’t need any additional equipment or training to take part.

Over 200 Towns & Cities already have their own gift card program supported by Miconex. 

Request a Brochure to find out more:

 

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Measurable impact and increasing value over time.

Driving footfall is key to helping towns and cities to thrive. But rather than initiatives and events that are focused on short term results, the Downtown Gift Card program is proven to drive spend that grows every year - delivering a 14x ROI over 3 years.

With a Downtown Gift Card program, places can create a product which can compete in the growing gift card market, with online marketplaces like Amazon, and divert money back onto our high streets.

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The Ultimate Multi-Store Gift Card: Why Consumers and Employers Love Downtown Gift Cards.

In 2022, over 90% of consumers said they’re keen to support local, and 67% said they’d prefer a multi-store gift card to single retailer alternatives. Downtown Gift Cards wrap up support for local and unbeatable local choice into the ultimate multi-store gift card.

And employers are keen to support local too, with 84% of organisations saying support for local is a factor when choosing rewards and incentives. Downtown Gift Cards are a way for organisations to make a tangible difference locally, giving staff, customers and volunteers with diverse wants and needs a flexible reward they will really appreciate.

“As a Friendswood business owner and resident, signing up to participate in the Love Friendswood Gift Card program was a no-brainer. This program will encourage people to shop small and shop local and bring awareness to the variety of amazing businesses our small town has to offer. Not only am I excited to offer and accept the Gift Card, I can’t wait to gift it too!”

“In the past, we've given residents vouchers but giving them the West Denver Marketplaces Gift Card is better because of the choice it offers. People can use their Gift Card in the same way as anyone else; it doesn't mark them out in any way. We have an ongoing effort of collaboration on the West Side of Denver, and I'm excited about the Gift Card as a new collaborative project for our area.”

“There was so much choice that we knew when we gave the gift cards to staff they would say ‘this is brilliant’, and ‘I go to these shops and restaurants all the time so I can use this”

Ask any business what they want and new customers walking through the door with money to spend is going to be top of the list.

With Downtown Gift Cards, 50% of customers take the chance to visit a business for the first time and 50% of those go on to become regular customers. And, as well as bringing new customers through the door, people typically spend 65% more on top of the gift card value.

Working through the Visa system, Downtown Gift Cards drive footfall and spend to local businesses. Big brands to indies, Downtown Gift Cards can be accepted by all types of local businesses across a range of sectors with no costs to register and no extra equipment required,

Hear how Downtown Gift Cards are delivering local spend across The US:

Hear from Spencer Chamber on why they upgraded their paper program to Downtown Gift Cards

Newberg groups roll out Gift Card program to support local downtown businesses

Rock Valley Chamber has introduced a new Gift Card as part of efforts to increase population growth and support businesses in Iowa

Ace Hardware steps up to sponsor Yankton’s new Gift Card program

How we work with you to deliver success

Miconex’s technology is backed by an experienced implementation team, with full technical program setup, materials and support. Our industry leading client success program will connect you with other programs, sharing best practice and helping you to quickly grow your gift card sales and deliver local spend. When you’re ready to introduce your own gift card program, we’re here to support you every step of the way.

The Downtown Gift Cards website enables you to promote your gift card to customers across the world and our service means that Miconex staff look after order fulfilment and customer service for individuals and employers. We also provide additional sales channel options such as LoadThisCard, local sales points and self-service kiosks.

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Retaining Spend Locally

On demand reporting helps you to measure success and see how gift cards are being spent across your business network. Through data, you can demonstrate exactly how much money is being retained locally, supporting your local businesses and strengthening your local economy.


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Discover how a Downtown Gift Card program can allow you to showcase your community, making loving local easy and desirable, providing measurable support for your business community, and keeping money locked into your area.

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