Calgary’s 17th Avenue Launches New Gift Card — A New Way to Eat, Shop, Play and Explore Local

Calgary’s iconic 17th Avenue is enhancing the way people experience one of the city’s most dynamic districts with the launch of the new 17th Ave Gift Card


Calgary’s iconic 17th Avenue is enhancing the way people experience one of the city’s most dynamic districts with the launch of the new 17th Ave Gift Card. The card offers unparalleled convenience and flexibility, making it easier than ever to eat, shop, play, and explore local.

Available as both a physical card and a digital version you can store on your phone, the 17th Ave Gift Card can be redeemed at a wide variety of participating local businesses — from restaurants, cafés, and boutiques to salons, services, and more.

“17th Ave is home to hundreds of independent and locally owned businesses,” said Tulene Steiestol, Executive Director of the 17th Ave Business Improvement Area (BIA). “This new card gives recipients the freedom and choice to enjoy everything our community has to offer. It’s a thoughtful and convenient way to give the gift of local, whether you’re rewarding employees, surprising a friend, or celebrating a holiday.”

"The new 17th Ave Gift Card encourages Calgarians to shop local while giving them the freedom to choose from so many options available here on 17th Avenue" said Chase Myhill, owner of Chilitos Taberna, a popular Mexican restaurant with two locations in Calgary. “It’s so easy for guests to redeem and for merchants to accept, using our existing POS system” he added.

The 17th Ave Gift Card is part of the award-winning Downtown Gift Card program from fintech company Miconex, in partnership with EML Payments, connecting communities and supporting local economies across Canada.

The 17th Ave Gift Card is issued by Peoples Trust Company. Card funds are not insured by the Canada Deposit Insurance Corporation (CDIC). Funds do not expire, are non-reloadable and have no cash access. For Cardholder Agreement or Customer Service: www.getmybalance.com or 1-833-558-1108.

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