The area’s Business Improvement District, Brixton BID, has secured financial support from three major Brixton brands to power a new gift card for the neighbourhood.
Once launched, the Gift Brixton Gift Card will be able to be spent with participating local businesses, bringing Brixton’s most unique restaurants, bars, independent retail and national brands together under one gift card programme.
Gianluca Rizzo, managing director of the Brixton BID said: “Brixton is famous for its independent businesses and shops that you simply can’t find anywhere else. Gift Brixton is the perfect platform to connect local residents, employees, and visitors with those businesses. We’re excited to collaborate with Brixton Brewery, Morleys and Brixton Village on a gift card created for the Brixton community and supported by the Brixton community. With the forthcoming Gift Brixton Gift Card, we can showcase everything that makes Brixton unique — all in one card.”
Kinga Halaszi from Morleys said: “Brixton is like nowhere else, it’s such a vibrant, diverse area where people feel a sense of belonging and where community spirit is strong. We’re sponsoring the Gift Brixton Gift Card because Brixton deserves to have its own gift card. Having the card will give locals and tourists a chance to visit a wide variety of businesses in Brixton including ones they haven’t tried before, driving footfall, which is essential for bricks and mortar businesses. It’s also a chance for Brixton businesses to collaborate on a gift card for the area that we can all get behind, big businesses and small. It’s such a brilliant idea, we're proud to sponsor it, and we can’t wait to accept the first cards in store.”
Jez Galaun, co-founder and managing director of Brixton Brewery said: “Brixton Brewery has been an active member of the community since 2013 when we set out to put Brixton on the map for great beer. We’re sponsoring Gift Brixton to help celebrate what an amazing place Brixton is, and to encourage people to discover all it has to offer, from food to art to culture.”
Xochitl Benjamin, co-founder of Brixton Brewery added: “Gift Brixton is a fantastic way to support smaller businesses and keep money circulating in the local economy. Local small businesses are a huge generator of opportunities, and they do so much to help create the magic of Brixton, but they need all our love and support. This card is a brilliant and practical way to help the community. We’re accepting the card at the Brixton Brewery Taproom, and you can also buy a card here. The Gift Brixton Gift Card makes it easy for everyone to keep it local.”
Diana Nabagereka, general manager of Brixton Village said: “What a moment to be partnering with some of the key players keeping the Brixton retail and hospitality landscape thriving! As general manager of Brixton’s iconic covered markets that make up Brixton Village, being integral to the launch of Brixton’s inaugural gift card is not only an essential move but a testament to making it even easier to support authentic, independent and home grown brands. Community continues to sit as the heart of how Brixton moves and I truly hope that this Brixton only gift card can open up our community to those curious and those wanting to gift more uniquely.”
The Gift Brixton Gift Card will be part of the award-winning Town & City Gift Card programme from fintech Miconex, which is active across the UK and Ireland, with over £45m spent locally and 20,000 businesses benefiting.
Colin Munro, Managing Director of Miconex, said: “Town & City Gift Cards, like the forthcoming Gift Gift Brixton Gift Card, are a proven means to divert online spend back into local businesses, making supporting local easy and enjoyable for consumers and organisations alike. We look forward to working alongside Brixton BID on launching this unique gift card concept for Brixton.”