Through this collaboration, One4all Gift Card holders can now swap their One4all for a Town & City Gift Card of their choice, redeemable at over 10,000 local and national businesses in over 90 towns and cities nationwide.
Colin Munro, CEO of Miconex, said: “Support for local has never been higher. In our 2025 research, 82% of people said supporting local businesses has become more important over the past 12 months. Town & City Gift Cards are unique; blending big brands and indies, and available for 90+ towns and cities UK wide. By partnering with Blackhawk Network in the UK and giving consumers the ability to switch their One4all Gift Card for a Town & City Gift Card of their choice, we’re furthering our mission of making local shopping easy and enjoyable, blending unbeatable local choice with unrivalled support for local.”
David Walsh, VP of Original Content EMEA at One4all Gift Cards, comments: “Our partnership with Miconex is about strengthening local economies while expanding choice for One4all Gift Card recipients. By connecting One4all Gift Cards with Town & City Gift Cards, we’re channelling vital support directly to high streets and independent businesses across the UK. At the same time, we’re giving customers even greater flexibility and breadth of options, ensuring every gift is more meaningful — empowering recipients to shop locally while enjoying the convenience of a national brand.”