Town & City Gift Cards
Find out more about the award winning Town & City Gift Card programs.
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Local gift cards for BIDS
Locking in money for business communities, increasing footfall and driving local spend.
Welcome to your very own gift card
Local businesses are the beating heart of every community. From town pubs to local shops, each business plays its part in providing jobs, services and experiences that bind a community together.
The act of giving a ‘place’ gift card is the ultimate endorsement of your town or city. It encourages advocacy, increases participation and shines a light on everything that a place has to offer while diverting more local spending into your high street.
+50%
More than 50% of cards are purchased from outside a community as a gift to a resident.
65%
Customers spend on average 65% more than the face value of the card.
15%
of redemptions are first-time customers.
Proven Success
We’re operating across more than 100 towns and cities with over 8500 participating local retailers.
Easy to Deliver
As part of the Mastercard network, it takes minutes for local retailers to sign up and they need no extra equipment or procedures.
Meaningful Impact
More than 50% of gift cards are purchased with money from outside the area, 15% of redemptions are new customers, and the typical customer spends 65% over and above face value.
Happy Gifter
They give an appreciated gift knowing that the recipient will be able to choose something they really want from their local businesses.
Happy Recipient
They get to choose where to spend their gift. Whether it’s a meal out, some pampering or a little something special for themselves.
Happy Business
New customers with money to spend. Easy to accept payment via their existing card terminals and no additional fees.
The money spent will be directly locked into Chester’s economy and help businesses, and the individuals and families that own and work for them, overcome what has been a desperately hard year.
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Multi-channel programmes - designed for success
Once your program is up and running Miconex work with you to help grow your program sales across diff erent channels. We also host monthly webinars where we share best practice and bring in experts.
Find out more