Miconex has revealed its 2021 Christmas campaign. The ‘What’s Your Perfect Gift’ quiz offers players the chance to win a £100 Town & City Gift Card for their choice of over 70 local gift card programmes in the UK and Ireland and is designed to encourage people to shop local this Christmas.
Players answer five festive questions on the ‘What’s Your Perfect Gift’ quiz to figure out which present they would most like to receive for Christmas. Quiz questions include their favourite Christmas movie, favourite holiday food, and the present they asked Santa for as a child.
Answers to the quiz questions reveal the ideal present to suit the player’s personality in one of six possible categories; food and drink, shopping, leisure and attractions, health and beauty, services and accommodation. Each category represents a type of business where consumers can spend their local Town & City Gift Card. Players can then share their ideal present with friends and family.
“The concept of the ‘What’s Your Perfect Gift’ Christmas quiz is to encourage people to think locally with their Christmas shopping, supporting local towns and cities, whilst also making sure they get a present they’d really like and can make use of,” said managing director of Miconex Colin Munro.
“Gift Card and Voucher Association data found that 1 in 5 Christmas gifts end up in landfill with Brits receiving an average of two unwanted Christmas gifts each year. 50% of Town & City Gift Card programmes have cards made from paper rather than plastic, so offer a more eco-friendly alternative to traditional plastic gift cards, and we’re working hard to take that to 100%- including the card and packaging. Town & City Gift Cards can also be spent on experiences as well as products, and provide essential support for many types of businesses.”
A GCVA/GlobalData survey of 2000 shoppers from October 2021 also suggests that the majority of shoppers, 61.6%, are planning to undertake their Christmas shopping at a similar time of year, with 33.3% suggesting they will shop earlier and 5.1% planning to do their Christmas shopping later. The desire to shop local remains prevalent with 32.3% of consumers buying a gift card in November 2021 doing so to support local businesses.
Multi store gift cards, like Town & City Gift Cards, also increased in popularity to 42.8% of gift card purchases in November 2021, the highest level since GlobalData began tracking and almost overtaking single retailer gift cards (48.4%).