Articles
Team profile- meet Anna Taylor
In March 2022, Miconex welcomed Anna Taylor to the Miconex team. With a fascinating career in theatre production, and experience working with a...
Case Studies
The beating heart of the Welsh economy: the Welsh Town & City Gift Cards
Case study: The Cardiff, Merthyr Tydfil, Newport and Swansea Gift Cards Fintech Miconex works with four Business Improvement Districts in Wales...
Articles
Driving footfall to small businesses through local gift cards: The Choc Stop
The Choc Stop in Cumnock is an independent business selling sweet treats such as crepes, sundaes, smoothies and cakes, and received over £5000 in...
Miconex UK
What it really takes to run a successful gift card program in the UK (the truth might surprise you!)
The GCVA’s State of the Nation 2021 report says that 76.3% of respondents have purchased a gift card over the past three years. The £7bn UK gift card...
Miconex IE
What it really takes to run a successful gift card program in Ireland (the truth might surprise you!)
The GCVA’s State of the Nation 2021 report says that 76.3% of respondents have purchased a gift card over the past three years. The gift card market...
Miconex US
What it really takes to run a successful gift card program in the US (the truth might surprise you!)
93% of Americans are said to have given or received a gift card and the market is set to grow by 8.8% in the US in 2021. Every downtown wants and...
Miconex CA
What it really takes to run a successful gift card program in Canada (the truth might surprise you!)
What it really takes to run a successful gift card program (the truth might surprise you!) 70% of Canadians prefer giving gift cards over cash found...
Case Studies
The heart of the community: The Enniskillen Gift Card
Enniskillen in Northern Ireland has a population of around 11,000 and introduced the Enniskillen Gift Card in 2017. Enniskillen achieved £140,000 in...
Articles
How to sell $500,000 in gift cards through bulk orders
In Canada, the 2020 Global Consumer Gift Card survey suggests that over 43% of Canadians prefer gifting and receiving gift cards, with the gift card...
Articles
How to sell £350,000 in gift cards through corporate sales
In a 2016 Incentive Research Foundation survey, 81% of UK companies were offering non-cash rewards to staff, with 71% having reward and recognition...