Partnership heralds £1m ‘shop local’ boost for high streets

Global gift card operator Miconex is partnering with group collecting platform GiftRound in a move that is set to drive an estimated £1 million annually into towns and cities.

Miconex’s local gift cards for towns and cities in Scotland, England, Wales, Northern Ireland and Ireland are now available in the GiftRound store.

Town & City Gift Cards, and Scotland Loves Local Gift Cards delivered by Miconex alongside Scotland’s Towns Partnership, can be spent with all types and sizes of local businesses, encouraging local shopping, driving footfall and locking spend into local economies.

Edinburgh based online group collecting platform, GiftRound was founded in 2018, giving people an easy way to collect money for various occasions. Over 100,000 collections have been created to date with over £5 million in gift cards/vouchers ordered through the platform.

GiftRound’s top collections are for leaving gifts, followed by new babies, weddings and the end of the school year, with an average GiftRound of £140. The GiftRound store has expanded to include a range of e-gift cards and physical gifts including flowers, with people able to spend their collections across a number of product categories. There’s also an option to print the comments from contributors on a GiftRound greeting card.

Craig Forsythe, CEO & founder at GiftRound, said the partnership with Miconex will make supporting local easier than ever:

“GiftRound was an idea that I came up with 10 years ago as a solution to the office problem of trying to collect money for a gift. Someone would always put the card in their desk drawer and it would get lost. But things really kicked off for GiftRound in the pandemic with the cultural shift towards remote working. With GiftRound, we’re reigniting the joy of gifting, making the process celebratory and helping the recipient to get a nicer gift at the end.

“The partnership with Miconex came about due to demand from our customers for local gift cards to be added to the GiftRound store. We estimate that making Town & City Gift Cards and Scotland Loves Local Gift Cards available through our platform could generate £1 million of local gift card orders annually.

“Giving recipients access to a range of local businesses, and supporting smaller quality retailers and independent businesses through the local gift cards, is the magic of our collaboration with Miconex. Most people want to support local but it has to be easy and this partnership makes supporting local easier than ever.”

Founded in Perth, Miconex now operates over 200 local gift card programmes globally. Colin Munro, managing director of Miconex said: “The partnership with GiftRound comes at a time when appetite for supporting local businesses has never been higher. Over £12.4 million of our local gift cards were purchased in 2023. In 2024, demand for our local gift cards is up 69% because they tap into key gifting trends such as support for local, avoiding waste and a preference for gift cards that offer choice.

“Town & City Gift Cards and Scotland Loves Local Gift Cards are unique in that they offer a unique blend of national brands with independent businesses. Our collaboration with GiftRound will drive even more footfall in our high streets, giving people money to spend with local businesses and ultimate local choice in one gift card.”

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