Available now through the Tillo Platform, Town & City Gift Cards make it easy for organisations to give the gift of local choice - empowering recipients to spend with both national and independent businesses in their local area.
Miconex's Town & City Gift Cards operate on the Mastercard Network, bringing together local retailers, hospitality, leisure, and service providers to create a multi-store Gift Card that drives spend back into local economies. The cards are available in both physical and digital formats, with digital cards usable via Google and Apple Wallets.
The partnership aligns with growing consumer and corporate demand to support local:
- 98% of people said support for local was important for them
- 82% said supporting local has become more important to them over the past 12 months
- 97% would like to receive a Gift Card that can be spent with big brands and independents
By joining the Tillo network, Miconex expands access to local programs across the UK and Ireland, giving businesses and reward providers a simple, scalable way to support communities and champion local economic growth.
Alex Preece, CEO and Co-Founder of Tillo, said:
"Partnering with Miconex allows us to give our customers even more choice, not just in where they spend, but in the impact their spend can make. Together, we're helping businesses reward their people while strengthening local economies."
Colin Munro, CEO of Miconex, said:
"Shop local sentiment continues to build in the UK and Ireland. Town & City Gift Cards are the only Gift Card that offers the big brands they know with the local businesses they love in a single card, so organisations can offer their people unbeatable local choice with unrivalled support for local."
Town & City Gift Cards are now live across the Tillo Network in the UK and Ireland.