Case Studies

Case Studies

The Downtown Dollars Promotional Gift Card

Following the $400,000 success of the Downtown Dollars Gift Card, Downtown London BIA introduced a promotional version of their Gift Card in 2023.

Case Studies

Of all the initiatives we have undertaken in the last 12 years, it is the easiest to understand.

Over 75 businesses are part of the Our Bury St Edmunds Gift Card, which launched in the town in October 2020 and reached a milestone £100,000 sales...

Case Studies

Every £1 that we sell with the gift card is £1 that is going towards our levy paying businesses.

The Watford Gift Card launched in 2020. Over 150 businesses are part of the Watford Gift Card. Glen Hempenstall is Marketing and Communications...

Case Studies

Businesses love that the gift card is easy to use, that it locks spend in locally, and that it’s a multi-store card that can be accepted in nationals and independents

Over 150 businesses are part of the Love Bristol Gift Card, which launched in the city in 2022. Steve Bluff is the Head of Redcliffe and Temple BID...

Case Studies

Miconex’s Downtown Gift Card program has been a game changer for us: The Boro Gift Card

The Boro Gift Card is an initiative from the Peterborough Downtown Business Improvement Area to support its businesses in the pandemic era and...

Case Studies

One of the top three benefits we had with the Canada’s Food Island Gift Card was increasing incremental consumer spend

The Canada's Food Island Gift Card - an interview with Crystal MacGregor, Director of Marketing and Communications at Food Island Partnership.

Case Studies

The East Lothian Gift Card has worked for us as a business with lots of extra sales through the till, and that’s what it’s all about

Strawberry Corner Garden Centre is a family owned garden centre that has been in business since 1947. Part of the East Lothian Gift Card, Strawberry...

Case Studies

There are so many ways that local gift cards can be used right across a range of council departments

The District Towns Gift Card launched on the 30th November 2020 for the towns of Falkirk, Denny, Stenhousemuir, Grangemouth and Bo’ness. The scheme...

Case Studies

“I encourage all business owners to get involved with their local gift card. It doesn’t cost anything and it’s very simple” Choc Stop

The Choc Stop in Cumnock is an independent business selling sweet treats such as crepes, sundaes, smoothies and cakes, and is one of the most popular...

Case Studies

“Town & City Gift Cards are a perfect complement to our behaviour change programs” BetterPoints

BetterPoints is a behaviour change platform that enables organisations to challenge, motivate and reward people for being greener and heathier – for...