What it really takes to run a successful gift card program in the US (the truth might surprise you!)
93% of Americans are said to have given or received a gift card and the market is set to grow by 8.8% in the US in 2021. Every downtown wants and...
93% of Americans are said to have given or received a gift card and the market is set to grow by 8.8% in the US in 2021. Every downtown wants and...
What it really takes to run a successful gift card program (the truth might surprise you!) 70% of Canadians prefer giving gift cards over cash found...
Enniskillen in Northern Ireland has a population of around 11,000 and introduced the Enniskillen Gift Card in 2017. Enniskillen achieved £140,000 in...
In Canada, the 2020 Global Consumer Gift Card survey suggests that over 43% of Canadians prefer gifting and receiving gift cards, with the gift card...
In a 2016 Incentive Research Foundation survey, 81% of UK companies were offering non-cash rewards to staff, with 71% having reward and recognition...
With the release of the UK Government’s Levelling Up plan, including a £2.6bn UK Shared Prosperity Fund to revive high streets, two UK towns and...
In a 2016 Incentive Research Foundation survey, 81% of companies were offering non-cash rewards to staff, with 71% having reward and recognition...
In the US, 84% of organizations use tangible non-cash rewards, spending more than $100 billion annually on rewards including gift cards. An average...
In January 2022, Miconex welcomed Ria Beeson to the Miconex team. Ria has over 10 years’ experience in business development. We caught up with Ria to...
In this case study looking at the many and varied returns on investment for a local gift card, we spoke with Colin Munro and Leigh Brown of Miconex,...